Means End Chain Model Relating to Samsung Essay Example for Free

mode cease Chain Model Relating to Samsung EssaySamsung Electronics Relating to the Means End Chain ModelMeans End chain Model explores the connection between consumer and mathematical product through the construction of a simple associable network between concrete and abstract product attributes, functional and psycho complaisant consequences linked with product use and in the long run consumers instrumental and terminal values.Product Attributes expresses the impressions or characteristics of a product or service. Concrete attributes refer to the corporeal characteristics. They have a substantial reality where the consumer spate experience directly. Abstract Attributes are non material product characteristics that are intangible and cannot be experienced directly by the consumer. When coming to a purchase finis of Samsung Electronics people first go for the impression, that is the concrete attributes like Easy touch systemSimple and sparkle ProductsRange of VersionsEt cThen comes to the Abstract Attributes likeUser FriendlyPerformanceValue for Money by and by sale servicesEtcConsequences are outcomes or the benefits that the consumer can have when the product is purchased. Functional consequences are the tangible outcomes of a product that the consumers usually experience directly and immediately. Psychosocial consequences refer to the knowledge about the psychological and social outcomes of product use.After the purchase of Samsung Electronics the consumer will experience that the product has the following features Bright Color with feelinglike imagesGood QualityEasy to installEtcThen the consumer will experience the psychosocial consequences such as mirthEntertainmentMoved out to the latest trendsEtcValues are peoples broad life goals. They also involve the effects associated with such goals and needs. Instrumental Values are preferred modes of conduct or ways of behaving Terminal Values are preferred state of being or broad psychological st atus.The instrumental values of a consumer after the purchase of Samsung Electronics are StatusStanding out from a crowdGood ChoiceEtcThe instrumental values of a consumer after the purchase of Samsung Electronics are pleasurePeace in Mind because of the best selectionEtcMeans End Chain is a ludicrous marketing technique to understand and deliver on consumer behavior. WHY? A simple question coupled with some intelligent probing can accomplish a pool of beneficial information that the marketers can use to target anywhere from an entire demographics or to a particular segment.