Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the reading of your market strategy. PEST: Political/Legal Economic affable Technological Political: The Trades Description Act, 1968: This is one of the most all important(predicate) legislation in the control of advertising. This law states that the products that we sell on our pass away BLING BLING essential correspond to the claims made for them in advertisements. So it is thereof felonious for our line of work to advertise on the posters which ar hanged round the crop stating significant gold bracelets when in actual fact our bracelets ar non real gold they atomic number 18 only multicolored in gold colour. The descriptions of our jewellery that we atomic number 18 selling essential(prenominal) be provided accurately. This Act pr as yetts all businesses from misleading the consumer just about sales. The publicize Standards Authority: This is a body set up to reminder a dvertising in the UK. It is responsible for making confident(predicate) that advertisers adjust to the British Code of Advertising and Sales advance Practice. This enrol stresses that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence.

So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the nurture, or of flyers that are distributed in and around the school stating that real silver plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery. Our business must advertise tr uthfully stating what products our business ! BLING BLING has to bid to our customers. Economic: Interest rate: If chase rates are raised by the coast of England this pass on even up borrowing by businesses more dearly-won and might even lead to cancellation of investment projects. Higher interest rates entrust also hit the pockets of many consumers. They will find it... If you privation to get a full essay, battle array it on our website: OrderCustomPaper.com

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