Radio Station Research :: essays research papers fc

T adapted of ContentsIntroduction2 oscilloscope of the Study3Methods Used3Results5 mount5Time of Day6Location8Recommendations10Target Format10Target Location11Bibliography12Appendix13IntroductionMusic is a general sack out of more or less every college scholar. Many develop their personalities, profiles, and various other tastes ground on their comprehend choices. In general, many college students acquire the same spectrum of listening value. If a radio station, one that wishes to target the college student population, can put out the musical preferences of the general population of students, they will be able to arise within the specific market.Since the target market is of a personality of the student, primarily a crowd that has the same likes and dislikes as his/her peers the target musical coif should be fairly easy to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences range far and wide, each college student has al closely the same un derstanding of their values. Possible reasons for this may be peer mash or self-morale gains, yet it still exists among the college crowd. Thus, a common format may be simpler for a station targeting the college format.The station will be able to gain knowledge for its possible advertisers by analyzing its target populations needs and wants. Plus, they will be able to acknowledge the possible locations of the students, where they go and what they do. The ultimate goal is to find out where the students are spending their gold, so advertising can be solicited into purchasing radio time. Advertisers wish to do some concrete data when analyzing which station they wish to spend their money on through airtime. The purpose of this study is to give the possible clients the facts determined in front of them as well as educate them as to where our target is going and the possibilities of aggregateing our target audience to their place of business.Consumer appearance will come into play in the study, since part of the goal is to gather information on the needs and wants of the consumer, or radio listener. Analysis of way is more difficult to determine, because the data collected is based on values and personal judgment. Little data collected will be concrete, since the student will be revealing based on opinions, not facts. However, opinions sometimes hold strong enough to reach a borderline to fact.Scope of the StudyThe study was a descriptive design with an emphasis on the listening preferences of college students. Data was acquired as to which brand of music, or radio format, is most appealing to college students, such as alternative, rock, country, R&B, etc.