The emerging marketing issue in the pharmaceutical industry

1. Introduction The pharmaceutic industry is an important sector in the ecumenical economy and it has a crucial type. It is discovering, developing, manufacturing and distributing quality medicines. plan in research and development (R&D) has controlled threatening diseases, ameliorate aliveness quality and increased the average life prediction during the past times few decades. The majority of the global pharmaceutical sales grapple from 3 main grocery stores: northeastward America, Europe and Japan. (See appendix I) to a greater extent precisely, the tied(p) army be the leaders in this industry in impairment of sales but also in harm of investment in R&D, new chemicals and biologic entities discovered, number of new medicines marted first etc. In Europe, the best countries are the UK, France, Germany, Switzer place down and Italy. The UK is the first pharmaceutical industry in Europe. It is an interesting market as some nine of the top-75 selling global me dicines originated from companies headquartered in Britain with the land producing more of these products than other countries with the exception of the ground forces (Mintel 2003). (See appendix II) Japan is the ternion market. It is then interesting to study the two main markets, the USA and Europe (especially the UK). It is important to define the products of the industry.

In this report, they include the pharmaceutical products and pharmaceutical preparations which can be segmented into two categories, the prescription-only medicines and over-the-counter(prenominal) (OTC) medicines which can be bought witho ut prescription. (See appendix III) The Bus! iness Communications association (BCC) states that the world pharmaceutical industry stood at $541.0 billion in 2002, with 8% year-on-year growth. It has mainly been driven by the increasing character of substitutes-generic pharmaceuticals threat, the threat of new entrants-emergence of bio-pharmaceuticals and genome revolution, the increasing buyer power, the increasing wellness awareness amongst patients, the development in outsourcing but also the changing world... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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