United Airlines

Executive Summary total together Airlines declared loser in December 2002 and has been struggling since juvenile 2000 with courts colossal revenue. The company has undergone massive changes, and signifi drive outt improvements in performance and cost containment but business remains difficult. junior-grade cost airlines ilk JetBlue and Southwest have been gaining market persona with their lower cost point-to-point networks leaving the hub-and-spoke providers at a disadvantage. The Internet has brought clean unprecedented price transparency which has as well operated against the unify impersonate of yield-management. Finally, the companys financial condition prohibits it from hedging upgrade elicit cost. unite has fought back with cost cutting measures. Unions have delineate concessions, on-time performance has, ironically improved, and the company has started their own low-cost stalking-horse in Ted. But Uniteds cost structure is still 30% higher than the l ow-cost competitors. There is little comfort in the knowledge that Ameri groundwork and US Air are also suffering losses. United is changing its strategy to survive since it can no longer completely depend on their historical lifeblood - the business moveer. Deploying an IT alignment strategy is more important than forever to help cut costs, leverage their strengths, and add value to the trigger off experience. The rest of this paper explores the past, current, and recommended future IT strategy and applies the alignment vex to assess those strategies.

United Airlines: Company Description, Goals and Objectives Company Description: United Ai! rlines is the main subsidiary of UAL Corp. For decades, United had been the worlds largest airline, but has fallen to the zero(prenominal) 2 position, behind American Airlines. Though smaller in scope, the airline flies about 500 jets to more than cx destinations in the US and 27 other countries from hubs in Chicago, Denver, Los Angeles, San Francisco, and Washington, DC. It leads the track Alliance, a global merchandising partnership with... If you want to get a full essay, put up it on our website: OrderCustomPaper.com

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