The Success of Amazon.com

The Success of Amazon.com         Although most dot.coms experienced the repercussions of falling technology and booking markets in the late 1990s and ultimately failed, Amazon.com, a cast that operates on the audacious combination of ambition and idealism (Hansell 2002), has managed to rent alive by implementing innovative strategies that have fairly turn out the Companys fluctuating and often unstable financials while hedging its master on meeting the demands of consumers by diversifying the product line that it sells on its web sites. Amazon.com entered the e-commerce market place in 1997 with the primary ending of becoming the leading online book retailer. The Company made this last with the full understanding that it would mean putting its success up against a large number of established and successful brick and howitzer book retailers like Barnes and Noble and Waldens books stores. The risk paid off, championship the fact that its brick and mortar competitors soon followed Amazons example by creating their induce online stores. Amazons founder Jeffrey Bezos was undaunted by the new online competition, rolling amazed a strategic but risky plan to sheath the leading source of not only books, but similarly a variety of products that online consumers were demanding.

Amazons early success is credited to its draw of books, music and videos, products that were fairly the most in demand products at the time that the Company launched its official e-commerce web site. Because the Internet lends itself to the proliferation of thousands of commercialize e-com merce web sites, Amazon.com soon found itsel! f subject to the competitive strategies of different online retailers selling similar products. The Company would respond by direction on selling products at discount prices, a arrangement that quickly worked to increase its customer base but overly threatened its profitability and its longevity. At the same time, the Companys low-price... If you want to prop a full essay, order it on our website: OrderCustomPaper.com

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