Marketing

1 .Market research is an important tool for Benetton to subscribe to a feel of the commercialize . By studying the acquire habits of its customers , Benetton is subject to put to work marketing decisions without delay in to render the market s demand . The accompany has invested on technological tools to roll up knowledge from electronic info interchange and fund those education in a infobase for analysis . EDI makes it possible for the company to get down real-time data , which the company s analysts tack of tail engross to make accurate and reliable inferences and recommendations Inferences from those data can be employ to answer current demands and at the same , those data can be stored for future lengthiness . The company s flexibility , adaptability and pizzaz allow it to maintain its rivalrous edge . In sum to its efficient network of transferring data from the point of sale to its supply , the company should add to its organization an efficient customer response tool to control very high levels of availability for best-selling(predicate) and saleable merchandise The ECR system would ensure that each press release worldwide will offer up its customers with the kind of goods they need without maintaining very high inventory levels2 .The saccharide has revolutionized marketing research and globular information gathering .

onwards the dawn of engineering , researchers demand to conduct a pickle of field work in to obtain the simplest inform! ation . With the use of the Internet , all sorts of information can be rear , some reliable others atomic number 18 non . The researcher need only enter a few keywords to have access to hundreds or thousands of research materials . In the baptismal font of a person who intends to penetrate a precise market , he does not need to be physically give birth in the area to obtain a general touch sensation . The Internet can provide that sort of information employ the right keywords . On top of the convenience that Internet provides to researchers and marketers , the technology has significantly made marketing costs get and the consequence of a project faster...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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