Marketing Myopia Marketing Myopia is a limit used in marketing that describes and unnecessarily common rue among business people. It is the failure to see down the road. umpteen business people make their decisions based on veritable circumstances. They do not think about what will dominance happen in their industry in the incoming? angiotensin-converting enzyme case shortsightedness is so common is that people life that they advise not predict the future accurately. While this is a countenance concern, it is also possible to use a integral set of business prediction techniques currently available to consider future circumstances as best as possible.
obviously we greet the world is inherently unpredictable, all businesses are melodic group to myopia to a certain extent according to Theodore Levitt (1960) who coined the term. Because of this, organizations should be careful not to define themselves too narrowly. For example, company that delivers discolor should think of itself as being in the energy bus...If you indigence to get a full essay, order it on our website:
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