Jones Blair Company Case

Jones Blair Company Case 1- which segment or segments should Jones Blair pursue? afterward analyzing the hold we can say as a heart and soul food market of $80 Million of market finish User HouseholdProfessional geographyUrban 60% ($48 M)70% ($33,600,000) 30%(1$14,4000,000) agricultural 40% ($32 M)90%($28,800,000)10% ($3,2000,000) Jones Blair should pursue the pastoral segment. Even it is only 40% but it is a backbreaking opportunity as the bind said the non-DFW is growing (Exhibit 3) and they should tenseness on the professional segment, because in that market Jones Blair can stomach a good inspection and repair and part. 2- four approaches are describe in the case (1)Do zipper differentno salmagundi in concentrate or enlarge in expenditures: -Pros: belatedly for the company to do. No risk. - Cons: No benefit in redress and no growth. And this is doesnt thrash the problem. (2) augment advertising to the phratry segment by $35 0,000 with an advertising -Pros: Increase awareness. Increase the gross sales. -Cons: People make out store root then brand. 75% of audiences is not buy paint. Will image the depreciate with no benefit.

(3)Price reduction of 20% -Pros: competitive the hurt with other company. Increase the sales in do-it-yourself market. -Cons: the quality will be questioned. Could cliff the sales. (4) loan surplus sales reps at a machinate cost of $60,000 each -Pros: could devote professional motivation team could increase the sales. Add much service to the customers. -Cos: it could be risky by adding more expense without subscribeting back the reas! onable effectiveness. 3- what is your recommended accomplish? The recommendation is to focus on rural professional market. Add sales reps with additional staff and focus on preparedness them wellIf you want to get a full essay, order it on our website: OrderCustomPaper.com

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