Alternative Ways Of Seeking Knoledge Of Cunsumer R

Altemative Ways of Seeking noesis in Consumer Research ribbon ANDERSON HUDSON JULIE L OZANNE* Two of the frequent approaches to gaining noesis in the kindly sciences ar the positivist and interpretive approaches. Different philosophical assumptions and goals be both. We atomic name 18 better able to have the strengths and weaknesses in the two approaches by comparing and contrasting different p>erspectives; this juxtaposition is essential if we are to improve the counselings in virtiich we try consumers. In this article, we discuss the influence of assumptions on different explore processes, cite problems inwrought in both perspectives, point come to the fore the range of positions inside the interpretive approach, and discuss the ramifications of diverse slipway of quest companionship for consumer research. M any ship canal of seeking knowledge about consumers exist. Knowledge may be gained from much(prenominal) diverse approaches as indication a novel to conducting a laboratory experiment. Each physical body of knowledge is valuable. However, as individual researchers, we must choose the processes by dint of which we gain knowledge. Our depicted object is dominated by various versions of positiveness (Anderson 1986). even though the problems of positivism are well articulated in the literary productions (Anderson 1983; Olson 1981; Peter and Olson 1983).

However, the interpretive approach is origin to receive rough attention as an alternative way of seeking knowledge (Belk. Sherry, and Wallendorf 1988; Hirschman 1985. 1986; Holbrook 1986; Hudson and Murray 1986; Solomon 1986; Wallendorf 1987). The pu! rpose of this article is to explore the assumptions and goals that underlie the two predominant approaches to gaining knowledge in the social sciences. By comparing positivism to interpretivism. we seek to highlight the existence ofa number of diverse ways of seeking knowledge. Both of these research approaches include theories and methods based on different goals and underlying assumptions (Anderson 1986; Geertz 1973;Laudan...If you want to lead a wide-eyed essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper