Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recommendations almost a future hold over for Star notice. Your recommendations should suggest latent beas for development and consolidation Star add-in the chichi card beingness utilise by the Chelmsford Star Co-operative society is star of its initiatives to mend its customer loyalty. But Starcard is not being used to its practiced potential to justify the investments made in it. The calciferol unite members have some knowledge about its potential and the gate of the card has helped in increasing spending at the store, therefrom reinforcing the brand loyalty in customers. But in the impose categories this was not seen. All the people had joined the bandwagon because of the dividend scheme. Recommendations * degrade the be of initial investment categories oMaximum of four categories should be deliver because in six categories there is no signifi ratt contravention in the number of points or dividend earned except in t he 500 pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that people are enticed to purchase the fresh cards with high investments. oThe food concentrate should earn the tokenish points in the £ 1 investment card and there should be a sharp hike in the number of points that a person is enticed to take the next higher level.

Modified Reward and enthronisation Structure Investment levels£1£50£200£500 Food Center 153060100 incision Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% *Educate the users on the va! rious applications of the chic cards. oAll the users are duty now being attracted towards the system because of the dividend and usher out policy. and then steps should be taken to educate the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to get a beneficial essay, order it on our website: OrderCustomPaper.com

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