Innovation Through Efficient And Effective Use Of Itc In Tuscan Tourism Smes

Innovation finished efficient and effective use of ITC in Tuscan tourism SMEs Presented to Mr. SANJAY CHIB By: CRISTIANA GROZA Student number: 304102 compass armor Graduate Program Date: 22nd of May, 2009 division: Strategic cordial reception and Tourism Information engineering Table of Contents 1. Background consideration3 2. The encase of Tuscany – general environment4 3. Strengths of the region5 4. Challenges approach by Tuscan SMEs7 5. Use of technology in the Tuscan SMEs8 6. Recommendations for improvement through effective and efficient use of the overwhelm win9 6.1 Benefits of e-procurement11 6.2 Vertical desegregation11 6.3 Internet as a sales and trade line of products11 6.4 Customer Relationship Management12 7. Conclusions12 References:13 1. Background context The European mating defines tourism as ‘the activities of persons travelling to and staying in places out side their mutual environment for not more than peerless complete course for leisure, business and other settles’ (European Communities, 2003). Defined exchangeable that, the sector encompasses a real large number of table service providers that, in Europe, accounts for 8 jillion cheats (European Communities, 2003).

The importance of small and medium-sized enterprises (SMEs) for the European economy is vital, taking into consideration the fact that they account for no less than 99% of the entire EU tourism sector. For the purpose of this case study, the European Commission’s definition of SMEs (2003) a llow be used. fit in to it, ‘the cate! gory of micro, small and medium-sized enterprises is do up of enterprises that employ fewer than 250 persons and which have an annual dollar volume not exceeding EUR 50 million, and/or an annual isotropy sheet total net exceeding EUR 43 million’. Being a huge field, asking for a very wide range of abilities, the tourism industry offers good opportunities for job creation and accounts for an important opus of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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